Newtopia Now connects CPG brands—whether launching for the first time or expanding their product line—with buyers, investors, and experts who provide feedback, explore opportunities, and help prepare products for the next stage of growth in the natural and organic marketplace. Let's talk about the opportunities we can work on together!
Send us a partnership request using the form below, and we’ll be in touch within 5 working days.
We’ll organise a meeting between you and our team of technical and commercial experts, to discuss how we can accelerate your product innovation and take advantage of new market opportunities. We’ll also supply ingredient samples for your team to test.
Starting with the consumer in mind, our team will be on hand to support you as you explore and develop your customer proposition. From identifying market opportunities, through to formulating products, our expertise will be at your disposal.
With our unparalleled combination of visionary thinking and industry expertise, Vivici is the partner you can trust to accelerate your growth, now and in the future. So, if you're looking to reach more customers, more quickly, we'd love to talk to you.
The World Health Organization has described iron deficiency as the most common and widespread nutritional disorder worldwide (PubMed, Iron Deficiency Anaemia, 2021). For food and supplement companies in health and wellness, a market that size is worth serving well. Which iron ingredient you build a product around determines how well it works, how long people stay on it, and whether it delivers what the label promises.
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For decades, lactoferrin has been studied for its role in human biology. Only recently has it become accessible for broader product innovation. Naturally present in milk and part of the body’s innate defense system, lactoferrin is a bioactive protein known for its ability to bind iron, help shape the balance of gut microbial populations, reinforce the gut barrier lining, and calm inflammation as part of modulating the body's immune responses. These functions underpin its potential across areas such as iron regulation, gut health, immune support, and active nutrition, categories where demand for targeted, evidence-based ingredients continues to grow. Despite this strong scientific foundation, lactoferrin has remained a niche ingredient. Limited availability, high cost, and reliance on dairy extraction have historically restricted its use to specialized applications such as infant nutrition. That constraint is now changing. Advances in precision fermentation are enabling the production of lactoferrin at scale, with consistent quality and price, and without dependence on traditional dairy supply chains. This shifts lactoferrin from a constrained bioactive to a viable ingredient for broader formulation. With Vivitein™ LF, Vivici introduces its precision fermentation-derived lactoferrin ingredient, available at scale for health and wellness brands for the first time.
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