Insights & News
Winning Over Gen Z: Why Protein Shots Are the Next Functional Beverage Trend
The demand for functional beverages is accelerating, driven by the shifting purchase drivers of the younger generations, who prioritize specific functional benefits like recovery, gut health, and brain clarity over simple hydration.
From Concept to Commercial Reality: Vivici’s Vision for a New Era of Protein RTD Beverages
Protein is now a $114 billion industry and growing, according to Mintel (2024), a global market intelligence company. Innova Market Insights (2025) also reports that the number of high protein shakes and drinks on the market rose by 122% from 2020 to 2024, and they note that Gen Z are driving most of the online chatter around the beverages.
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Financing the Future of Fermentation
Daniel Bisley, CFO at Vivici, shares how disciplined execution, pragmatic financing, and open collaboration are shaping the next chapter of precision fermentation and food innovation.
Regulation: Barrier or Enabler? How Mindset Shapes Market Success
Vivici’s take on treating regulation as an enabler, aligning science, regulators, and market storytelling to speed safe adoption in food technology.
Vivici’s Sustainable Protein Featured in Nature
Vivici delivers sustainable protein through precision fermentation, offering dairy nutrition without animals: scalable, climate-friendly, and designed for next-gen food innovation.
Experience The New Standard of Protein at Newtopia Now 2025
Vivici is showcasing Vivitein™ BLG—the New Standard of Protein—at Newtopia Now 2025. Visit Booth #2214 to taste next-gen protein shots and powders, and explore new commercial opportunities in protein innovation.
